Head of Data Analytics & BI
Analytics Platforms & BI Engineering

I run shared analytics infrastructure and tools used by 150+ BI developers and analysts across the holding, with responsibility for reliability, access, automation and engineering standards.
My career started in commercial analytics in aviation in 2014, then moved into BI engineering and technical management. I built the BI function and established its operating model across hiring, performance management, career development and production standards. Today I manage technical leads and set platform direction beyond my direct team.
I'm a Tableau Ambassador for 2026–2027. My public work includes two tools on Tableau Exchange and an AI dashboard project in Tableau's DataFam Analytics & AI Gallery. I also designed a 16-lesson Tableau course, delivered 100+ live sessions to 100+ students, and have spoken at Tableau User Groups in Serbia and Cyprus.
Core Competencies:
- Analytics Platforms
- BI Engineering
- Platform Operations
- Technical Management
- Identity & Access
- Automation
- Internal Tools
- Applied AI
Business Value I Deliver
- Build and scale analytics and BI platform functions, from team design and hiring to reliability, access controls, operations, and shared tools.
- Turn reporting standards into production systems through reusable patterns, automated checks, and common delivery controls.
- Run the less visible platform work: reliability, access lifecycle, incidents, migrations, adoption, and service health.
- Turn recurring analyst workarounds into maintained internal products rather than repeated one-off fixes.
- Set technical direction through technical leads while reviewing architecture, early prototypes, and operating evidence.
Community & Teaching
- Selected as one of 357 Tableau Ambassadors in the 2026–2027 cohort.
- Designed a 16-lesson Tableau course and delivered 100+ live sessions to 100+ students.
- Tableau User Group speaker in Serbia and Cyprus on platform metadata, practical dashboard engineering, and extensions as internal products.
- Published DendroMap Explorer and KPI Card on Tableau Exchange; AI dashboard project included in Tableau's DataFam Analytics & AI Gallery.
Elevating BI Product: Mastering Tableau Server Metadata
Simple Yet Effective: Practical Tableau Tips
Tableau Extensions: From Workarounds to Internal Products
Technical Skills
- Management: Engineering management, platform roadmaps, hiring, performance reviews, competency frameworks, stakeholder management
- Platform operations: Tableau Server, BI platform governance, IAM, SSO/MFA, monitoring, incident response, migrations, adoption analytics
- Engineering: Tableau, SQL, Python, REST APIs, data modeling, ClickHouse, PostgreSQL, Snowflake, Airflow, Git, CI/CD, AI-assisted development
Professional Experience
Head of Data Analytics & BI
- Manage technical leads across BI and data analytics; set platform direction for infrastructure and tools used by 150+ BI developers and analysts across the holding.
- Own Tableau Server and adjacent analytics services: reliability, access, incident response, migrations and release controls across an estate of ~1,000 dashboards.
- Use adoption and access analytics to identify inactive accounts and underused dashboards, and support product teams in revisiting reporting requirements.
- Set direction for a portfolio of ~20 BI tools and prototypes, including a shared report builder. Apply AI to engineering workflows with review and release controls.
Head of Business Intelligence
- Grew the BI function to 20 specialists. Interviewed every successful hire and established hiring, performance review and promotion processes supported by a competency framework.
- Made a common BI design standard mandatory in production and introduced automated checks to enforce it.
- Introduced Tableau extensions as an internal product line, built the first tools and trained the team to develop them with shared CI/CD and security standards.
- Rolled out MFA across Tableau, automated inactive-account deactivation and introduced service alerts for platform operations.
BI Team Lead (Tableau)
- Joined as the first BI hire. Established the Tableau function, production setup and delivery workflow, with metadata monitoring for users, licenses and server events.
Senior Tableau Developer
- Developed and optimized Tableau reporting, administered Tableau Server and contributed to a BI style guide. Built Python/REST API reporting to identify underused accounts and data sources.
Lead BI Engineer
- Delivered Tableau products for 400+ employees across five departments, covering requirements, SQL preparation, dashboard development and rollout.
- Coordinated sprint planning and technical reviews for 12 analysts; interviewed and mentored new team members.
Analytics Specialist
- Built 20+ Tableau dashboards with SQL preparation and row-level security. Administered Tableau Server permissions for approximately 3,000 users and automated user-group updates.
Commercial Analytics & Operations
- Analyzed passenger traffic, competitor fares, regional sales and airport operations to support commercial and service decisions. Two process-improvement proposals won internal innovation awards.
Teaching & Independent Work
Tableau Course Author & Tutor
- Designed a 16-lesson Tableau course and delivered 100+ live sessions to 100+ students.
BI Analyst / Team Lead
- Delivered 20+ Tableau and Power BI products across payments, sales and gaming; led a four-person delivery team.